Should You Run Post-Christmas Sales?

Boxing Day Strategy Guide for Cross-Border Sellers

Should you run post-Christmas sales?
Or is Boxing Day just another discount trap?

I get this question every Q4.
Short answer: Yes — but only if you do it strategically.

Let's break it down.

What Is Boxing Day

Boxing Day is December 26, mainly popular in:

• UK

• Canada

• Australia

• Parts of Europe

For shoppers, it means:

• Spending gift cards

• Buying items they didn't get

• Hunting for “last chance” deals

For sellers, it's a second traffic spike right after Christmas.

But only the prepared sellers win it.

Should You Run Post-Christmas Sales?

✅ Yes, if you have:

• Leftover seasonal inventory

• Fast shipping or local stock

• Low return-risk products

• Clear margins after discounts

❌ Skip or limit discounts if:

• Your shipping is slow post-Christmas

• Your margins are already tight

• You're dealing with high return categories

Boxing Day isn't about panic discounting.
It's about smart inventory and cash flow moves.

What Products Work Best for Boxing Day Sales

Not everything should be discounted.

Best-performing categories:

• Winter essentials (clothing, heating items)

• Home & lifestyle products

• Fitness & self-improvement items

• Clearance SKUs from Q4 campaigns

Avoid pushing:

• Custom or made-to-order items

• Products with long delivery times

• High return-rate SKUs without QC

Boxing Day Pricing Strategy

Don't race to the bottom.

Instead, use controlled incentives:

• 10–20% limited-time discounts

• Bundle offers (Buy 2, Save More)

• Free shipping instead of deep price cuts

• Gift card bonuses for future orders

This protects margins
and keeps your brand premium.

Fulfillment Matters More After Christmas

Here's the part many sellers ignore.

Post-Christmas buyers expect:

• Faster processing

• Clear tracking

• Clean packaging (not “holiday leftovers”)

If your fulfillment isn't ready, sales will turn into returns.

What to optimize:

• Remove holiday packaging if needed

• Prioritize fast-shipping SKUs

• QC leftover inventory before re-selling

• Use local or regional warehouses if possible

A smooth delivery = fewer disputes.

A Quick Example From a Seller We Worked With

One Shopify seller paused ads on Dec 24.
Restarted on Dec 26 with:

• Only 6 SKUs

• Small discounts

• Clear delivery timelines

Result?

• Cleared 40% of leftover stock

• Lower return rate than Christmas week

• Better cash flow heading into January

No aggressive discounts.
Just controlled execution.

Common Boxing Day FAQs

Q1: Is Boxing Day still relevant in 2025?
Yes — especially for UK, EU, and Commonwealth markets.

Q2: Should I run ads again after Christmas?
Yes, but focus on retargeting and warm traffic.

Q3: How long should Boxing Day sales last?
3–7 days works best. Scarcity matters.

Q4: Can dropshipping sellers benefit from Boxing Day?
Yes — if fulfillment speed and QC are under control.

So, should you run post-Christmas sales?

Yes — if it's planned, limited, and fulfillment-ready.

Boxing Day isn't about desperation.
It's about cleaning inventory, capturing demand,
and starting Q1 strong.

📞Chat on WhatsApp

📩Email: zoye@fulfllment-cn.com

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