Fulfillment< @ >HQ Group
Social Hook
January recap & action plan — make Feb your season of growth.
January is not just the start of the year —
it’s where Q1 fulfillment patterns first become visible.
From this January fulfillment recap, we observed clear operational signals across shipping, inventory, and capacity planning.
What sellers did in January directly affected their ability to scale into February.
Looking at Q1 shipping performance across major lanes, several trends stood out:
Fast lanes reached capacity earlier | especially 6–10 day routes to the US & EU | Rate fluctuations returned before Lunar New Year | reducing margin predictability | Stable delivery windows outperformed cheaper but unstable options | fewer refunds and disputes
This Q1 shipping recap shows that fulfillment reliability is now a revenue factor — not just a cost line.
As Lunar New Year approaches, fulfillment conditions shift rapidly.
Current Chinese New Year stocking update shows:
Factory output slowing | production slots becoming limited | Inbound warehouse acceptance tightening | especially for fast-moving SKUs | Replenishment lead times extending | reducing flexibility in February
For sellers relying on last-minute restocking, the risk profile increases sharply after January.
February is compressed.
Campaign windows are short.
There is little room for operational error.
Sellers who performed well in January typically:
Locked shipping lanes early | avoiding capacity competition | Pre-positioned inventory | ensuring fulfillment continuity | Matched SKU planning to campaign demand | instead of generic restocking
January is the setup month.
February is the execution month.
Q1: Is it still possible to ship reliably during Lunar New Year?
Yes — but only with pre-confirmed lanes, buffer inventory, and realistic delivery promises.
Q2: Should sellers prioritize speed or cost in Q1?
In early Q1, predictability often matters more than lowest price, especially for branded stores.
Q3: How much inventory should be prepared before CNY?
Most sellers aim for 3–6 weeks of coverage, depending on SKU velocity and campaign intensity.
Q4: Can fulfillment plans still be adjusted in February?
Adjustments are possible, but options are fewer and usually more expensive.
January already revealed the pressure points.
February will reward sellers who planned early.
📩 Email: zoye@fulfillment-cn.com
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